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Digi Pack Pullouts research

October 03, 2017

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Filming day one

On our first day of filming we tried to get the bulk of the footage filmed in order to save time and remove multiple trips back to our chosen locations. We filmed the performance segment of our video and most of the footage needed to complete the story element of our video in one day. However some of the shots we wanted could not be accomplished on the first day and we wanted more shots of Fin singing . We decided to return another day

Filming day three

On our final day of filming we shot our office segment which appears at the start of the video. The sequence sets up the story throughout the video and gives context to scenes in previous drafts, which until now had gone unexplained. We thought the filming was successful as we achieved everything we set out to do.

Market Research

Using the UK Tribes website we conducted research into our fictional band's target audience. We already had an idea as to which tribes our target audience fit into as we were aiming to engage the 'Alternative and Leading edge' to maximise the success of our band, as this group of people are most likely to enjoy the band's music and aesthetic. With this target audience in mind we used UK tribes, which told us our target tribes would be the 'Young Alt' tribe and the 'Scenester' tribe. People that belong to these tribes are regarded as 'indie' and would most likely be men and women between the ages 15-25. The nature of our niche band and music video would mean that these tribes would be draw to it, as they avoid more generic and mainstream music, while also finding our theme of youth appealing and relateable. They would enjoy supporting small grassroots bands such as our fictional band by going to their gigs and buying band merchandise from them.

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Digi Pack Pullouts research

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