Market Research

Using the UK Tribes website we conducted research into our fictional band's target audience. We already had an idea as to which tribes our target audience fit into as we were aiming to engage the 'Alternative and Leading edge' to maximise the success of our band, as this group of people are most likely to enjoy the band's music and aesthetic. With this target audience in mind we used UK tribes, which told us our target tribes would be the 'Young Alt' tribe and the 'Scenester' tribe. People that belong to these tribes are regarded as 'indie' and would most likely be men and women between the ages 15-25. The nature of our niche band and music video would mean that these tribes would be draw to it, as they avoid more generic and mainstream music, while also finding our theme of youth appealing and relateable. They would enjoy supporting small grassroots bands such as our fictional band by going to their gigs and buying band merchandise from them.

Main features of our target audience and tribes are..

They are independent and are driven by the need to set themselves apart from the mainstream. This means they would find our band and music video appealing.

They share a passion for music and would become deeply invested in our fictional band.

They enjoy live music and would support small bands by travelling large distances to see them play.

They have their own distinctive sense of style and would shop and buy from independent shops and charity shops for fashion while purchasing vinyls from independent record stores.
the ages